Custom Wheels — Built & designed specifically for you

When you think custom, you might think expensive — but Village Cyclery hand-built bicycle wheels prove that “custom” can also mean smarter, stronger, and tailored perfectly to you.

Every rider has unique needs. That’s why Village Cyclery balances key factors like cost, weight, strength, durability, aerodynamics, and riding style to create a wheelset that outperforms any stock option — often at a similar or even lower price.

Why Choose Custom Wheels?

Stock wheels are made for everyone. Custom wheels are made for you.

When you work with Grayson, your wheels are designed around your weight, riding habits, terrain, and goals. Whether you’re an endurance rider, a daily commuter, or a weekend trail explorer, every spoke and rim is selected and tensioned for your ideal performance.

Stronger and Smarter Than Stock

Custom wheels aren’t just for elite cyclists. They’re the smart choice for anyone who values performance and dependability.

Under 180 lbs: Fewer spokes and moderate tension provide a lively, responsive ride.
Heavier riders and commuters: Higher spoke tension and count deliver lasting strength and stability.

Stock wheels simply can’t match the level of precision and personalization that comes from expert craftsmanship.

Precision Hand-Built Quality

The heart of every great wheel is the builder behind it.
Grayson personally builds and finishes every wheel — no shortcuts, no assembly-line production. Each wheel is precisely tensioned, balanced, and stress-tested to deliver unmatched strength, smoothness, and reliability.

A properly built custom wheel doesn’t just ride better — it lasts longer, stays truer, and gives you confidence mile after mile.

MAKE IT YOUR OWN

Want your school colors? A subtle personal accent? Or a bold, one-of-a-kind wheelset that turns heads wherever you ride?
With Grayson’s custom builds, you get professional craftsmanship, premium materials, and a design that’s unmistakably yours.

Built by hand. Tuned to perfection. Made to perform.

Premium Components, Infinite Possibilities

Your custom wheelset can be as unique as your riding style.
Choose from world-class components and countless combinations of rims, hubs, and spokes — all built to perform beautifully together.

Rims:

Velocity rims in a wide range of profiles and colors — black, silver, red, blue, lime, gold, and more.

Hubs:

Premium options from Chris King, Shimano, DT Swiss, Campagnolo, Hope, and others.
Available in bold finishes like mango, pewter, green, or gold.